ACLEDA Bank has released a new logo, one that retains the original spirit, identity and brand value the bank has accumulated over its 29 years of existence. The new logo was announced at the bank’s inaugural Shareholders Extraordinary General Meeting following its listing on the CSX in May this year. Held Monday, the meeting was chaired by Chhay Soeun, ACLEDA’s chairman of the board of directors.
The meeting was attended by public shareholders who approved nine agenda items. The first being the change of the bank’s logo.
Dr In Channy, president and group managing director of ACLEDA described the newly designed logo as the symbolisation of a mythical bird standing in the middle of a blue circle, representing the sustainable strengths and prosperity of the bank.
“With this new branding, we aim at modernising our trademark [logo] to complement our vision, mission, strategy and advancement in financial technologies,” Channy added.
He said that the three colours of the new logo are white, gold and blue, with white representing ethics (transparency, honesty and integrity), gold representing value and quality and blue representing unity, stability and wellbeing.
Channy added that the combination of the three colours also combine into a depiction of seeds, important resources in the sustainable growth and development of both Cambodia and its financial sector.
He added that the new logo is scheduled to be officially launched in January. “We would like to thank all of our stakeholders, customers, and shareholders, and especially the relevant authorities who always support and continue to support ACLEDA Bank Plc,” Channy added.
According to the report reviewed by KPMG, for the third quarter of 2020, the company recorded a total revenue of 584,246 million riels ($142.8 million) for an after-tax profit of 141,946 million riels ($34.7 million).
This article was first published in Khmer Times. All contents and images are copyright to their respective owners and sources.