RHB Bank (Cambodia) Plc has introduced an initiative called goWave by RHB. It’s a holistic digital content platform designed to further boost financial literacy amongst Cambodian young adults through useful bite-sized articles, video capsules and financial tools spread across the digital space including through its website as well as on various social media platforms.
The goWave by RHB initiative guides, facilitates and empowers young Cambodians towards achieving their financial goals. It is being rolled out in three phases – starting with the goWave by RHB website. This will be followed by the goWave Lite Mobile App that provides improved banking system integration and, finally, the provision of a full suite of digital banking products completing our holistic service offering for our young Cambodians,” said Chief Executive Officer/Executive Director of RHB Bank Cambodia Wong Kee Poh.
Positioned as a one-stop personal finance hub, goWave by RHB allows users to interact with an automated chatbot through Facebook providing them with latest updates on website, digital media, and relevant reading recommendations. Additionally, virtual workshops would also be held by social media key opinion leaders to discuss interesting and useful financial topics.
“This initiative addresses a long-term view towards preparing our younger generation, providing them the education, tools and solutions needed for them to make better financial decisions throughout their adult lives,” added Wong.
RHB Bank (Cambodia) Plc website. Supplied
Among the many features and topics available through goWave by RHB are:
- Finance 101 (for beginners);
- Saving and budgeting;
- Fitting your finances into your lifestyle;
- Information about taking on loans;
- Investments and the importance of them;
- Budget calculator to plan your month;
- Telco calculator that fits your mobile needs.
Launched in a one-of-a-kind virtual media event, goWave by RHB is a digital community platform that underlines the commitment of RHB Cambodia in driving digitalisation efforts within the financial industry within the country.
RHB Bank (Cambodia) Plc was established on July 9, 2008, and was registered with the Ministry of Commerce with the registration number of 00001812 and was granted a banking licence by the National Bank of Cambodia (NBC – the Central Bank) on Oct 3, 2008.
On Jan 31, 2020, it changed its name to RHB Bank (Cambodia) Plc.
It is a wholly owned subsidiary of RHB Bank Berhad, a public limited liability company incorporated in Malaysia. The ultimate holding company is RHB Banking Group pursuant to the group corporate structure effective from June 13, 2016.
It is a commercial bank and operates under the Cambodian Law on Commercial Enterprises and the regulations of the National Bank of Cambodia.
The registered office of the bank is currently located at Building of 1st, M, 2nd and 9th Floor, Street 110 corner street 108, Phum 3, Sangkat Srah Chak, Khan Doun Penh, Phnom Penh, Cambodia.
This article was first published in Khmer Times. All contents and images are copyright to their respective owners and sources.
