Globally respected magazine, The Banker, owned by the Financial Times Group of the UK, has awarded its 2020 “Bank of the Year Award’ in Cambodia to the Cambodian Public Bank (CPB).
This marks the 12th time the CPB has received the prestigious award since 2001.
A statement from the CPB said it is honoured to once again be honoured with the award and believes that receiving it is testimony to its continued commitment to best practices in banking excellence, prudent management and customer confidence in the bank.
“Despite challenging global market conditions and the competitive financial landscape, the CPB continues to sustain its premier position as the leading bank in Cambodia through effective implementation of strategic business initiatives, digital transformation drive and firm commitment to providing excellent service to customers,” it said.
Cambodian Public Bank has won Cambodia’s Bank of the Year award for 2020 This marks the 12th time the CPB has received the prestigious honour since 2001. Supplied
“The bank continues to accelerate its loans and deposit growth strategies in its core businesses of retail banking and financing activities, especially to the productive economic sectors of Cambodia: small-medium enterprises (SMEs) and home buyers,” it added.
A statement by The Banker said that 2020 had been an incredibly tough year because of the global pandemic, making this year’s winners of its Bank of the Year Awards even more deserving of the trophy.
“Not only have they successfully managed the pressures of running their operations remotely but they have also taken care of their customers and staff, responding rapidly to their needs and stepping up support in these demanding times,” it said.
“Our judges were impressed with the role banks played in delivering much-needed government funding, as well as providing specific measures themselves,” it added.
The magazine also stated investment towards digital transformation efforts has especially paid off and those who have done so will continue to reap rewards in the years to come, in terms of lowering the cost to serve, improving customer experiences and driving the financial inclusion agenda.
The CPB statement said the bank has and will continue to innovate with continued investments in new technologies, especially online and mobile banking.
“The bank’s recent launch of the National Bank of Cambodia’s KOICA inter-bank fund transfer service at their branches and the more user-friendly PB engage KH app is further testimony to our digital drive in meeting evolving customer demands,” it said.
The CPB said it has strong support from their parent bank, Public Bank Berhad – the largest non-government linked bank in Malaysia – as well as its loyal customers.
“Cambodian Public Bank is well positioned to meet the challenges in the marketplace and sustain its excellent performance as the leading and premier bank in Cambodia in the coming years,” it added.
This article was first published in Khmer Times. All contents and images are copyright to their respective owners and sources.